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If you are looking to invest in an eCommerce solution it’s crucial to go about it the right way as erroneous decisions can be expensive. So whether this is your first journey into eCommerce or if you are looking to build on existing online revenue stream what solution features should you be looking for?
Discover below the 10 essentials of successful ecommerce and how Pathfinder can help:
A Great looking site
A striking and professional site is important to draw customers in and give them the confidence to buy. Pathfinder’s ecommerce sites are clean, artistic, easy to navigate and good-looking; from the initial impact right through to purchasing. We are also more than happy to work with your existing designs or design team.
Performance & quick ROI
Your customers will look elsewhere if your site is slow, crumbling and difficult to navigate. Pathfinder ecommerce solutions are fast, robust and provide a great shopping experience. Our customers can expect to see a major improvement in both turnover and profitability providing a quick return on investment.
Scalable
To avoid expensive re-designs you must make sure that your brass tacks are sound. Once business picks up your website must cope or you will risk losing your new customers. Pathfinder’s ecommerce solutions are scalable, provide a solution that fits your needs and budget, but is also very capable so you can easily add extra features and functionality as you grow – keeping your well earned reputation intact.
Function rich & innovative
Today’s on-line shopper is refined and expects a high level of functionality, which is why our Pathfinder ecommerce solutions comes with some amazing features as standard. Our creative team of programmers use leading-edge technology to give your customers a personalized shopping experience.Â
Seamless Back office Integration
If you sell your stock across multiple channels it’s imperative that you have one integrated system to maintain customer service and reduce your workload. In addition, customers expect to be able to interact with your different channels seamlessly. Pathfinder’s ecommerce solution contains a very powerful back office module which not only manages stock between your channels but also provides cross-channel benefits such as reserve on-line and pick-up in store.
Flexible is our middle name
We can provide the whole solution or just the bits you want us to. We can overlay your existing website design onto our solution, and we can work with your in-house design team and developers. Ongoing you can administer your own content changes or ask us to do it for you. Extra modules, features and channels can be added easily – providing you with the flexibility and freedom to grow your on-line business.
Reasonably priced
We understand that if you have a budget for a new website you are probably going to want to spend the bulk of it on marketing and advertising. We therefore provide solutions for every budget and aim to achieve a fast return on your investment.
Secure sites & payments
Your customers are much more likely to buy if they feel they are in a secure on-line environment. We secure our client websites with SSL certificates. Our software comes equipped with out-of-the-box support for most of the major payment gateways, and can be adapted to suit just about any gateway or payment provider of your choice.
A Total Solution
Pathfinder provides all the services you need to help you make your on-line goals a reality; Design, content management, hosting & support, SEO marketing, as well as integration with payment providers, and 3rd party stock systems. Our skilled team are friendly and won’t perplex you with jargon.
Nothing succeeds without Marketing
Launching a new website is a marvellous achievement; however you will need effective web marketing and SEO to make it a success. Our sites are designed to perform well, and we will work with you to create a marketing strategy that will make a real difference to your online market share.